DISCUSSION
All three experiments agree in showing a large and consistent adverse effect of acoustic similarity on ordered STM for words, and Experiments I and II show that neither semantic nor formal similarity has an effect of comparable magnitude. The relative unimportance of semantic similarity shown in Experiment I together with the failure of Baddeley and Dale (1966) to find an effect of semantic similarity among stimuli on STM for paired associates suggests that subjects show remarkable consistency and uniformity in using an almost exclusively acoustic coding system for the short-term remembering of disconnected words. There is abundant evidence that this is not true of LTM (Underwood, 1951; Underwood and Goad, 1951; Baddeley, 1966; Baddeley and Dale, 1966).
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Manuscript received 22nd February, 1966.